Search results for: Ruekert, Robert W.
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1
Shared marketing programs and the performance of different business strategies
Authors: Ruekert, Robert W.
Published: Marketing Science Institute, 1991Physical Description: pages 329-366 ; 28 cm.Holdings: Loading…
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2
Brand alliances as information about unobservable product quality
Authors: Rao, Akshay R. (Akshay Raghavendra), 1958-Other Authors:
Published: Marketing Science Institute, 1997Physical Description: 36 pages ; 28 cm.Holdings: Loading…
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3
The process of timely strategic marketing change : punctuations, influences and anomalies
Authors: Mullins, John W.Other Authors: “…Ruekert, Robert W.…”
Published: Marketing Science Institute, 1995
Physical Description: 51 pages ; 28 cm.Holdings: Loading…
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4
Management control of product development projects
Authors: Bonner, JosephOther Authors: “…Ruekert, Robert W.…”
Published: Marketing Science Institute, 1998
Physical Description: 47 pages : illustrations ; 28 cm.Holdings: Loading…
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