Search results for: Ruekert, Robert W.

Showing 1 - 4 results of 4 Refine Results
  1. 1

    Shared marketing programs and the performance of different business strategies

    Authors: Ruekert, Robert W.
    Published: Marketing Science Institute, 1991
    Physical Description: pages 329-366 ; 28 cm.
    Book
  2. 2

    Brand alliances as information about unobservable product quality

    Authors: Rao, Akshay R. (Akshay Raghavendra), 1958-
    Published: Marketing Science Institute, 1997
    Other Authors:
    Physical Description: 36 pages ; 28 cm.
    Book
  3. 3

    The process of timely strategic marketing change : punctuations, influences and anomalies

    Authors: Mullins, John W.
    Published: Marketing Science Institute, 1995
    Other Authors: “…Ruekert, Robert W.…”
    Physical Description: 51 pages ; 28 cm.
    Book
  4. 4

    Management control of product development projects

    Authors: Bonner, Joseph
    Published: Marketing Science Institute, 1998
    Other Authors: “…Ruekert, Robert W.…”
    Physical Description: 47 pages : illustrations ; 28 cm.
    Book