Search results for: Schmittlein, David C.

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  1. 1

    Truth in concentration in the land of 80/20 laws

    Authors: Schmittlein, David C.
    Published: Marketing Science Institute, 1992
    Physical Description: 6 unnumbered pages, 28 pages : illustrations ; 28 cm.
    Book
  2. 2

    Testing new direct marketing offerings : the interplay of management judgment and statistical models

    Authors: Morwitz, Vicki
    Published: Marketing Science Institute, 1997
    Other Authors: “…Schmittlein, David C.…”
    Physical Description: 31 pages ; 28 cm.
    Book