Search results for: Schultz, Don E.

Showing 1 - 20 results of 22 Refine Results
  1. 1

    Strategic advertising campaigns

    Authors: Schultz, Don E.
    Published: Crain Books, 1979
    Physical Description: viii, 220 pages : illustrations ; 29 cm
    Book
  2. 2

    An empirical estimation of the advertising response function

    Authors: Schultz, Don E.
    Published: 1977
    Physical Description: 5 unnumbered pages, xi, 302, that is, 313 leaves ; 29 cm
    Thesis Book
  3. 3

    An empirical estimation of the advertising response function

    Authors: Schultz, Don E.
    Published: 1977
    Physical Description: 5 unnumbered pages, xi, 302, that is, 313 leaves ; 29 cm
    Thesis Microfilm Book
  4. 4

    Strategic advertising campaigns

    Authors: Schultz, Don E.
    Published: Crain Books, 1984
    Physical Description: xii, 532 pages : illustrations ; 25 cm
    Book
  5. 5

    Sales promotion management

    Authors: Schultz, Don E.
    Published: Crain Books, 1982
    Physical Description: xviii, 487 pages : illustrations ; 25 cm
    Book
  6. 6

    Sales promotion essentials

    Authors: Schultz, Don E.
    Published: Crain Books, 1982
    Physical Description: v, 234 pages : illustrations ; 24 cm
    Book
  7. 7

    Essentials of advertising strategy

    Authors: Schultz, Don E.
    Published: NTC Business Books, 1988
    Physical Description: vi, 98 pages : illustrations ; 26 cm
    Book
  8. 8

    Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them

    Authors: Schultz, Don E.
    Published: NTC Business Books, 1993
    Physical Description: vii, 197 pages : illustrations ; 24 cm
    Book
  9. 9

    Integrated marketing communications

    Authors: Schultz, Don E.
    Published: NTC Business Books, 1994
    Physical Description: xvii, 218 pages : illustrations ; 24 cm
    Book
  10. 10

    Strategic advertising campaigns

    Authors: Schultz, Don E.
    Published: NTC Business Books, 1994
    Physical Description: xxvi, 370 pages : illustrations ; 25 cm
    Book
  11. 11

    Communicating globally : an integrated marketing approach

    Authors: Schultz, Don E.
    Published: NTC Business Books, 2000
    Physical Description: 280 pages : illustrations ; 24 cm
    Book
  12. 12

    Strategic brand communication campaigns

    Authors: Schultz, Don E.
    Published: NTC Business Books, 1999
    Other Authors:
    Physical Description: xxi, 378 pages : illustrations ; 24 cm
    Book
  13. 13

    Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them

    Authors: Schultz, Don E.
    Published: NTC Business Books, 1998
    Physical Description: 231 pages : illustrations ; 24 cm
    Book
  14. 14

    Essentials of advertising strategy

    Authors: Schultz, Don E.
    Published: NTC Business Books, 1996
    Physical Description: ix, 155 pages : illustrations ; 27 cm
    Book
  15. 15

    IMC, the next generation : five steps for delivering value and measuring returns using marketing communication

    Authors: Schultz, Don E.
    Published: McGraw-Hill, 2004
    Physical Description: xxiii, 408 pages : illustrations ; 24 cm
    Book
  16. 16

    Brand babble : sense and nonsense about branding

    Authors: Schultz, Don E.
    Published: Rācom Communications ; South-Western, 2004
    Physical Description: 156 pages : illustrations ; 24 cm
    Book
  17. 17

    Essentials of advertising strategy

    Authors: Schultz, Don E.
    Published: NTC Business Books, 1996
    Physical Description: ix, 155 pages : illustrations ; 27 cm
    (EBSCOhost) (EBSCO)
    Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
    An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
    (EBSCO)
    Electronic eBook
  18. 18

    IMC, the next generation five steps for delivering value and measuring financial returns

    Authors: Schultz, Don E.
    Published: McGraw-Hill, 2004
    EBSCO eBooks: 2004 (EBSCO)
    Electronic eBook
  19. 19

    Essentials of advertising strategy

    Authors: Schultz, Don E.
    Published: NTC Business Books, 1996
    EBSCO eBooks: 1996 (EBSCO)
    Electronic eBook
  20. 20

    Teaching the Advertising Campaigns Course for Fun and Profit

    Authors: Schultz, Don E., Block, Martin P.
    Published: Distributed by ERIC Clearinghouse, 1977
    Physical Description: 13 pages
    Microfilm Book