Search results for: Sethuraman, Raj

Showing 1 - 4 results of 4 Refine Results
  1. 1

    National brand and store brand price competition : who hurts whom? / Raj Sethuraman.

    Authors: Sethuraman, Raj
    Published: Marketing Science Institute, 1995
    Physical Description: 26 pages : illustrations ; 28 cm.
    Book
  2. 2

    Why do consumers pay more for national brands than for store brands?

    Authors: Sethuraman, Raj
    Published: Marketing Science Institute, 1997
    Physical Description: 47 pages : illustrations ; 28 cm.
    Book
  3. 3

    What makes consumers pay more for national brands than for store brands : image or quality?

    Authors: Sethuraman, Raj
    Published: Marketing Science Institute, 2000
    Physical Description: 32 pages : illustrations ; 28 cm.
    Book
  4. 4

    Advances in National Brand and Private Label Marketing Second International Conference, 2015

    Published: Springer International Publishing : Imprint: Springer, 2015
    Other Authors:
    Springer English/International eBooks 2015 - Full Set: 2015 (Springer Link)
    Electronic eBook