Search results for: Sethuraman, Raj
Showing 1 - 4 results of 4
Refine Results
-
1
National brand and store brand price competition : who hurts whom? / Raj Sethuraman.
Authors: Sethuraman, Raj
Published: Marketing Science Institute, 1995Physical Description: 26 pages : illustrations ; 28 cm.Holdings: Loading…
Book Loading… -
2
Why do consumers pay more for national brands than for store brands?
Authors: Sethuraman, Raj
Published: Marketing Science Institute, 1997Physical Description: 47 pages : illustrations ; 28 cm.Holdings: Loading…
Book Loading… -
3
What makes consumers pay more for national brands than for store brands : image or quality?
Authors: Sethuraman, Raj
Published: Marketing Science Institute, 2000Physical Description: 32 pages : illustrations ; 28 cm.Holdings: Loading…
Book Loading… -
4
Advances in National Brand and Private Label Marketing Second International Conference, 2015
Published: Springer International Publishing : Imprint: Springer, 2015Other Authors:Holdings: Loading…Springer English/International eBooks 2015 - Full Set: 2015 (Springer Link)
Electronic eBook