Search results for: Shankar, Venkatesh, 1962-

Showing 1 - 4 results of 4 Refine Results
  1. 1

    Marketing spending for new product introduction : entrant strategy and incumbent response

    Authors: Shankar, Venkatesh, 1962-
    Published: Marketing Science Institute, 1998
    Physical Description: 44 pages : illustrations ; 28 cm.
    Book
  2. 2

    Dimensions and determinants of retailer pricing strategy and tactics

    Authors: Shankar, Venkatesh, 1962-
    Published: MSI, 1999
    Physical Description: 41 pages : illustrations ; 28 cm.
    Book
  3. 3

    "You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

    Authors: Inman, J. Jeffrey
    Published: Marketing Science Institute, 2002
    Other Authors: “…Shankar, Venkatesh, 1962-…”
    Physical Description: 30 pages : illustrations ; 28 cm.
    Book
  4. 4

    Handbook of marketing strategy

    Published: Edward Elgar Pub., 2012
    Other Authors: “…Shankar, Venkatesh, 1962-…”
    Physical Description: xx, 504 pages : illustrations
    Connect to online resource - MSU authorized users
    Electronic eBook