Search results for: Shankar, Venkatesh, 1962-
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1
Marketing spending for new product introduction : entrant strategy and incumbent response
Authors: Shankar, Venkatesh, 1962-
Published: Marketing Science Institute, 1998Physical Description: 44 pages : illustrations ; 28 cm.Holdings: Loading…
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2
Dimensions and determinants of retailer pricing strategy and tactics
Authors: Shankar, Venkatesh, 1962-
Published: MSI, 1999Physical Description: 41 pages : illustrations ; 28 cm.Holdings: Loading…
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3
"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Authors: Inman, J. JeffreyOther Authors: “…Shankar, Venkatesh, 1962-…”
Published: Marketing Science Institute, 2002
Physical Description: 30 pages : illustrations ; 28 cm.Holdings: Loading…
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4
Handbook of marketing strategy
Published: Edward Elgar Pub., 2012Other Authors: “…Shankar, Venkatesh, 1962-…”
Physical Description: xx, 504 pages : illustrationsHoldings: Loading…Connect to online resource - MSU authorized users
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