Search results for: Silk, Alvin John, 1935-

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    Measuring the "qualitative value" of medical journals as advertising vehicles : by Alvin J. Silk and Michael L. Ray.

    Authors: Silk, Alvin John, 1935-
    Published: Marketing Science Institute, 1973
    Physical Description: 41 pages, 1 unnumbered page : illustrations ; 28 cm.
    Book