Search results for: Webster, Frederick

Showing 1 - 20 results of 24 Refine Results
  1. 1

    [Frederick Webster discusses Maurice Ravel and George Gershwin, on the occasion of Ravel's one hundredth birthday. On the Today Show with Gene Shalit].

    Authors: Webster, Frederick
    Published: 1975
    Physical Description: 1 electronic audio file (2 min., 14 sec.) : digital, WAV file.
    Software Audio
  2. 2

    Top management views of the marketing function

    Authors: Webster, Frederick E.
    Published: Marketing Science Institute, 1980
    Physical Description: iv, 34 pages ; 28 cm.
    Book
  3. 3

    Marketing communication ; modern promotional strategy

    Authors: Webster, Frederick E.
    Published: Ronald Press Co., 1971
    Physical Description: viii, 694 pages : illustrations ; 24 cm
    Book
  4. 4

    Organizational buying behavior

    Authors: Webster, Frederick E.
    Published: Prentice-Hall, 1972
    Physical Description: xi, 132 pages : illustrations ; 23 cm.
    Book
  5. 5

    Social aspects of marketing

    Authors: Webster, Frederick E.
    Published: Prentice-Hall, 1974
    Physical Description: xiv, 113 pages ; 23 cm.
    Book
  6. 6

    Marketing for managers

    Authors: Webster, Frederick E.
    Published: Harper & Row, 1974
    Physical Description: xii, 324 pages : illustrations ; 24 cm
    Book
  7. 7

    Field sales management

    Authors: Webster, Frederick E.
    Published: Wiley, 1983
    Physical Description: xi, 249 pages : illustrations ; 24 cm.
    Book
  8. 8

    The changing role of the industrial distributor

    Authors: Webster, Frederick E.
    Published: Marketing Science Institute, 1975
    Physical Description: iv, 31 pages ; 28 cm.
    Book
  9. 9

    Agricultural co-operation in Denmark

    Authors: Webster, Frederick Herbert
    Published: Plunkett Foundation for Co-operative Studies, 1973
    Physical Description: 152 pages : illustrations ; 21 cm.
    Book
  10. 10

    Rediscovering the marketing concept

    Authors: Webster, Frederick E.
    Published: Marketing Science Institute, 1988
    Physical Description: 21 pages ; 28 cm.
    Book
  11. 11

    Analyzing corporate cultures in approaching the global marketplace

    Authors: Webster, Frederick E.
    Published: Marketing Science Institute, 1990
    Physical Description: 18 pages ; 28 cm.
    Book
  12. 12

    The changing role of marketing in the corporation : commentary

    Authors: Webster, Frederick E.
    Published: Marketing Science Institute, 1991
    Physical Description: 20 pages ; 28 cm.
    Book
  13. 13

    Market-driven management : using the new marketing concept to create a customer-oriented company

    Authors: Webster, Frederick E.
    Published: Wiley, 1994
    Physical Description: xiv, 319 pages ; 27 cm.
    Book
  14. 14

    Market-driven management : how to define, develop, and deliver customer value

    Authors: Webster, Frederick E.
    Published: Wiley, 2002
    Physical Description: xiii, 320 pages : illustrations ; 23 cm
    Book
  15. 15

    New directions in marketing

    Published: 1965
    Other Authors: “…Webster, Frederick E.…”
    Physical Description: xxx, 786, S-224 pages : illustrations ; 23 cm.
    Book
  16. 16

    Sales force management

    Authors: Davis, Kenneth Rexton, 1921-
    Published: Ronald Press, 1968
    Other Authors: “…Webster, Frederick E.…”
    Physical Description: x, 764 pages : illustrations ; 24 cm
    Book
  17. 17

    Webster's comprehensive marketing bibliography.

    Published: Data Publishers Corp., 1986
    Other Authors: “…Webster, Frederick A.…”
    Physical Description: 13 volumes in 46 ; 28 cm
    Book
  18. 18

    Organizational culture and marketing : defining the research agenda

    Authors: Deshpande, Rohit
    Published: Marketing Science Institute, 1987
    Other Authors: “…Webster, Frederick E.…”
    Physical Description: 28 pages ; 28 cm.
    Book
  19. 19

    Accounting for the market share-ROI relationship

    Authors: Farris, Paul W.
    Published: Marketing Science Institute, 1989
    Other Authors:
    Physical Description: 28 pages ; 28 cm.
    Book
  20. 20

    Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis

    Authors: Deshpande, Rohit
    Published: Marketing Science Institute, 1992
    Other Authors:
    Physical Description: 26 pages ; 28 cm.
    Book