Search results for: Weiss, Allen M.

Showing 1 - 5 results of 5 Refine Results
  1. 1

    Leapfrogging behavior and the purchase of industrial innovations : theory and evidence

    Authors: Weiss, Allen M.
    Published: Marketing Science Institute, 1989
    Physical Description: 35 pages ; 28 cm.
    Book
  2. 2

    The effects of switching costs on the termination of distribution channel relationships : working paper

    Authors: Weiss, Allen M.
    Published: Marketing Science Institute, 1991
    Physical Description: 35 pages ; 28 cm.
    Book
  3. 3

    The nature of organizational search in high-technology markets

    Authors: Weiss, Allen M.
    Published: Marketing Science Institute, 1992
    Physical Description: 30 pages : illustrations ; 28 cm.
    Book
  4. 4

    Assessing when increased media weight helps sales of real-world brands

    Authors: MacInnis, Deborah J.
    Published: Marketing Science Institute, 2002
    Other Authors:
    Physical Description: 44 pages : illustrations ; 28 cm.
    Book
  5. 5

    Marketing champions : practical strategies for improving marketing's power, influence, and business impact

    Authors: Young, Roy A., Ph.D
    Published: John Wiley a & Sons, 2006
    Other Authors: “…Weiss, Allen M.…”
    Physical Description: xviii, 270 pages : illustrations ; 24 cm
    Book