Search results for: Weiss, Allen M.
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1
Leapfrogging behavior and the purchase of industrial innovations : theory and evidence
Authors: Weiss, Allen M.
Published: Marketing Science Institute, 1989Physical Description: 35 pages ; 28 cm.Holdings: Loading…
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2
The effects of switching costs on the termination of distribution channel relationships : working paper
Authors: Weiss, Allen M.
Published: Marketing Science Institute, 1991Physical Description: 35 pages ; 28 cm.Holdings: Loading…
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3
The nature of organizational search in high-technology markets
Authors: Weiss, Allen M.
Published: Marketing Science Institute, 1992Physical Description: 30 pages : illustrations ; 28 cm.Holdings: Loading…
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4
Assessing when increased media weight helps sales of real-world brands
Authors: MacInnis, Deborah J.Other Authors:
Published: Marketing Science Institute, 2002Physical Description: 44 pages : illustrations ; 28 cm.Holdings: Loading…
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5
Marketing champions : practical strategies for improving marketing's power, influence, and business impact
Authors: Young, Roy A., Ph.DOther Authors: “…Weiss, Allen M.…”
Published: John Wiley a & Sons, 2006
Physical Description: xviii, 270 pages : illustrations ; 24 cmHoldings: Loading…
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