Exercises in marketing research / Thomas C. Kinnear, James R. Taylor.

Bibliographic Details
Main Author: Kinnear, Thomas C., 1943-
Other Authors: Taylor, James R. (James Ronald), 1938-
Language:English
Published: New York : McGraw-Hill, 1979.
Subjects:
Genre:
Physical Description:viii, 207 pages : illustrations, forms, map ; 28 cm
Format: Book

MARC

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090 |a HF5415.2 .K532 
100 1 |a Kinnear, Thomas C.,  |d 1943-  |0 http://id.loc.gov/authorities/names/n79072855 
245 1 0 |a Exercises in marketing research /  |c Thomas C. Kinnear, James R. Taylor. 
260 |a New York :  |b McGraw-Hill,  |c 1979. 
300 |a viii, 207 pages :  |b illustrations, forms, map ;  |c 28 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a To be used with its companion textbook. Marketing research: an applied approach. 
504 |a Includes bibliographical references. 
650 0 |a Marketing research  |v Examinations, questions, etc.  |0 http://id.loc.gov/authorities/subjects/sh85081350 
650 0 |a Marketing  |x Management  |v Examinations, questions, etc.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
700 1 |a Taylor, James R.  |q (James Ronald),  |d 1938-  |0 http://id.loc.gov/authorities/names/n78056449 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415.2 .K532  |h Library of Congress classification  |i Printed Material  |m 31293005070945  |n 1