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| LEADER |
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| 001 |
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OCoLC |
| 005 |
20220616014127.0 |
| 008 |
801020r19801962maua b 000 0 eng d |
| 019 |
|
|
|a 11666953
|
| 020 |
|
|
|a 0867352140 (pbk.)
|
| 020 |
|
|
|a 0867352159
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| 035 |
|
|
|a (OCoLC)6842566
|
| 040 |
|
|
|a HBS
|c HBS
|d NGU
|d OCL
|d IPL
|d EEM
|d UtOrBLW
|
| 049 |
|
|
|a EEMB [ ] [c.2]
|c 2
|
| 090 |
|
|
|a HF5821 .H37 1980
|
| 092 |
|
|
|a 659.111
|b Ad955
|
| 245 |
0 |
0 |
|a Advertising :
|b better planning, better results.
|
| 260 |
|
|
|a [Boston] :
|b [Harvard Business Review Reprint Service],
|c [1980]
|
| 300 |
|
|
|a 189 pages :
|b illustrations ;
|c 28 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
0 |
|
|a Harvard business review reprint series ;
|v no. 21020
|
| 500 |
|
|
|a Reprints from the Harvard business review, 1962-1980.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Advertising.
|0 http://id.loc.gov/authorities/subjects/sh85001086
|
| 650 |
|
0 |
|a Advertising
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85001144
|
| 650 |
|
0 |
|a Advertising
|x Social aspects.
|0 http://id.loc.gov/authorities/subjects/sh85001172
|
| 730 |
0 |
|
|a Harvard business review.
|
| 740 |
0 |
|
|a Advertising: better planning, better results.
|
| 907 |
|
|
|y .b10215116
|b 160905
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|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5821 .H37 1980
|h Library of Congress classification
|i Printed Material
|m 31293004868075
|n 2
|
