Advertising management : text and cases / Robert L. Anderson, Thomas E. Barry.

Bibliographic Details
Main Author:	Anderson, Robert Lee, 1940-
Other Authors:	Barry, Thomas E., 1943-
Language:	English
Published:	Columbus, Ohio : C. E. Merrill Pub. Co., [1979], ©1979.
Subjects:	Advertising > Management. Advertising > Management > Case studies.
Genre:	Case studies.
Physical Description:	ix, 533 pages : illustrations ; 25 cm
Format:	Book

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