Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Philip Kotler, Keith Cox.

Bibliographic Details
Other Authors: Kotler, Philip
Cox, Keith Kohn
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1980], ©1980.
Edition:Revised edition.
Subjects:
Marketing > Management.
Physical Description:xii, 432 pages : illustrations ; 24 cm
Variant Title:
Formerly Readings in marketing management [Parallel title]
Format: Book

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