Advertising, the process and practice / Jack Engle.

Bibliographic Details

Uniform Title:	McGraw-Hill series in marketing.
Main Author:	Engle, John M.
Language:	English
Published:	New York : McGraw-Hill, [1980], ©1980.
Series:	McGraw-Hill series in marketing.
Subjects:	Advertising.
Physical Description:	xxiii, 727 pages, 4 unnumbered leaves of plates : illustrations ; 25 cm.
Format:	Book