Auditing productivity : advertiser-agency relationships can be improved / prepared by William M. Weilbacher.

Bibliographic Details
Main Author: Weilbacher, William M.
Language:English
Published: New York : Association of National Advertisers, 1981.
Subjects:
Advertising > Research.
Advertising > Rate of return.
Physical Description:vii, 117 pages ; 25 cm
Format: Book
Description
Call Number:HF5827 .W45
Bibliography Note:Includes bibliographical references and index.