Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.

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Bibliographic Details
Main Author:	Rewoldt, Stewart H. (Stewart Henry), 1922-1979
Other Authors:	Scott, James D. (James Dacon) Warshaw, Martin R.
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1981.
Edition:	Fourth edition.
Subjects:	Marketing > Management. Marketing > Management > Case studies.
Genre:	Case studies.
Physical Description:	xvi, 874 pages : illustrations ; 24 cm
Format:	Book

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