The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings / Kenneth Bernhardt [and others].

Bibliographic Details
Uniform Title:	Series (American Marketing Association) ; no. 47.
Corporate Author:	American Marketing Association. Educators' Conference
Other Authors:	Bernhardt, Kenneth L., 1944-
Language:	English
Published:	Chicago, IL : American Marketing Association, [1981], ©1981.
Series:	Series (American Marketing Association) ; no. 47.
Subjects:	Marketing > Congresses. Marketing research > Congresses.
Genre:	Congresses.
Physical Description:	xiv, 471 pages : illustrations ; 28 cm.
Format:	Book

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