European insights in marketing management / edited by David Midgley and Gordon Wills ; with contributions from Martin Christopher [and others].

Bibliographic Details
Other Authors: Midgley, David
Prestoungrange, Gordon
Christopher, Martin
Language:English
Published: Bradford : MCB, 1977.
Series:European insights ; no. 4
Subjects:
Marketing > Management > Europe.
Physical Description:xi, 8 unnumbered pages, 251 pages : illustrations ; 24 cm.
Format: Book
Description
Note:On cover: Marketing management.
Call Number:HF5415.13 .E89
Bibliography Note:Includes bibliographies.
ISBN:0905440242 :
Action Note:
copy1 Committed to retain 20200101 20341231 MI-SPI http://www.mcls.org/engagement/mi-spi/ MiEM