The sponsor : notes on a modern potentate / Erik Barnouw.

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Bibliographic Details
Main Author: Barnouw, Erik, 1908-2001
Language:English
Published: New York : Oxford University Press, 1978.
Subjects:
Television advertising > United States.
Television programs > United States.
Television broadcasting > Social aspects > United States.
Physical Description:220 pages : illustrations ; 22 cm
Format: Book
Description
Call Number:HF6146.T42 B35
Bibliography Note:Includes bibliographical references and index.
ISBN:0195023110 :