The British approach to improving advertising standards and practice : a comparison with the United States experience ; a study / by Victor P. Buell.

Bibliographic Details
Main Author:	Buell, Victor P.
Language:	English
Published:	Amherst : Business Publication Services, School of Business Administration, University of Massachusetts, 1977.
Subjects:	Advertising > Standards > Great Britain. Advertising > Standards > United States. Advertising > Great Britain > Self-regulation. Advertising > United States > Self-regulation.
Physical Description:	91 pages in various pagings ; 28 cm
Format:	Book

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