Psychological principles of marketing and consumer behavior / Steuart Henderson Britt.

Bibliographic Details
Main Author:	Britt, Steuart Henderson, 1907-1979
Language:	English
Published:	Lexington, Mass. : Lexington Books, [1978], ©1978.
Subjects:	Marketing > Psychological aspects. Advertising > Psychological aspects. Motivation research (Marketing) Consumers > Psychology.
Physical Description:	xviii, 532 pages : illustrations ; 24 cm
Format:	Book

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