The marketing renaissance / David E. Gumpert, editor.

Bibliographic Details

Uniform Title:	Harvard business review executive book series.
Other Authors:	Gumpert, David E.
Language:	English
Published:	New York : Wiley, [1985], ©1985.
Series:	Harvard business review executive book series.
Subjects:	Marketing.
Physical Description:	ix, 578 pages : illustrations ; 25 cm.
Format:	Book