(1975). Basic concepts in marketing management. Harvard Business Review, [Reprint Department].
Chicago Style (17th ed.) CitationBasic Concepts in Marketing Management. [Boston, Mass.]: Harvard Business Review, [Reprint Department], 1975.
MLA (9th ed.) CitationBasic Concepts in Marketing Management. Harvard Business Review, [Reprint Department], 1975.
Warning: These citations may not always be 100% accurate.