Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.

Bibliographic Details
Uniform Title:Irwin series in marketing.
Main Author: Busch, Paul S.
Other Authors: Houston, Michael J.
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1985.
Series:Irwin series in marketing.
Subjects:
Physical Description:xxii, 881, 22 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm.
Format: Book

MARC

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