Broadcast copywriting / Peter B. Orlik.

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Bibliographic Details
Main Author: Orlik, Peter B.
Language:English
Published: Boston : Allyn and Bacon, [1986], ©1986.
Edition:Third edition.
Subjects:
Broadcasting > Authorship.
Broadcast advertising.
Physical Description:xv, 618 pages : illustrations ; 24 cm
Format: Book
Description
Call Number:PN1991.7 .O74 1986
Bibliography Note:Includes bibliographical references and index.
ISBN:0205087507