The other guy blinked : how Pepsi won the cola wars / by Roger Enrico and Jesse Kornbluth.

Bibliographic Details
Main Author: Enrico, Roger
Language:English
Published: New York : Bantam, 1986.
Subjects:
Pepsi-Cola Company.
Coca-Cola Company.
Soft drink industry > United States.
Physical Description:viii, 280 pages ; 24 cm
Format: Book
Description
Note:Includes index.
Call Number:HD9349.S634 P464 1986
ISBN:0553051776