The other guy blinked : how Pepsi won the cola wars / by Roger Enrico and Jesse Kornbluth.

Bibliographic Details
Main Author: Enrico, Roger
Language:English
Published: New York : Bantam, 1986.
Subjects:
Physical Description:viii, 280 pages ; 24 cm
Format: Book

MARC

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008 860627s1986 nyu 001 0 eng
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100 1 |a Enrico, Roger.  |0 http://id.loc.gov/authorities/names/n85266834 
245 1 4 |a The other guy blinked :  |b how Pepsi won the cola wars /  |c by Roger Enrico and Jesse Kornbluth. 
260 |a New York :  |b Bantam,  |c 1986. 
263 |a 8610. 
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610 2 0 |a Pepsi-Cola Company.  |0 http://id.loc.gov/authorities/names/n80020602 
610 2 0 |a Coca-Cola Company.  |0 http://id.loc.gov/authorities/names/n80020347 
650 0 |a Soft drink industry  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2010113968 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HD9349.S634 P464 1986  |h Library of Congress classification  |i Printed Material  |m 31293005272863  |n 1