The other guy blinked : how Pepsi won the cola wars / by Roger Enrico and Jesse Kornbluth.

Bibliographic Details
Main Author:	Enrico, Roger
Language:	English
Published:	New York : Bantam, 1986.
Subjects:	Pepsi-Cola Company. Coca-Cola Company. Soft drink industry > United States.
Physical Description:	viii, 280 pages ; 24 cm
Format:	Book

Similar Items

Coca-Cola superstar
by: Steinbach Palazzini, Fiora
Published: (1989)

Twelve full ounces.
by: Martin, Milward W.
Published: (1962)

The real Coke, the real story
by: Oliver, Thomas, 1950-
Published: (1986)

The real Coke, the real story
by: Oliver, Thomas, 1950-
Published: (1987)

Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
by: Allen, Frederick, 1948-
Published: (1994)

Coke's first 100 years ... and a look into the future
Published: (1986)

The Pepsi generations : the fifty year story of Pepsi-Cola in Canada, 1934-1984
Published: (1984)

The real thing : truth and power at the Coca-Cola Company
by: Hays, Constance
Published: (2004)

For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it
by: Pendergrast, Mark
Published: (1993)

For God, country, and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
by: Pendergrast, Mark
Published: (2000)

La Coca-Cola de México
by: Solana Olivares, Fernando
Published: (1999)

The cola wars
by: Louis, J. C.
Published: (1980)

"Your friendly neighbor" : the story of Georgia's Coca-Cola bottling families
by: Cheatham, Mike
Published: (1999)

The Coca-Cola Company : an illustrated profile of a worldwide company.
Published: (1974)

Citizen Coke : the making of Coca-Cola capitalism
by: Elmore, Bartow J.
Published: (2015)

Coca-Cola Bottling Company United, Inc. : a pause to reflect
by: Johnson, Crawford T.
Published: (1987)

The big drink
by: Kahn, E. J., Jr. (Ely Jacques), 1916-1994
Published: (1960)

The Coke machine : the dirty truth behind the world's favorite soft drink
by: Blanding, Walter, 1971-
Published: (2010)

Inside Coca-Cola : a CEO's life story of building the world's most popular brand
by: Isdell, Edward Neville, 1944-
Published: (2011)

Cola wars
Published: (2005)

Tributary to a golden stream : the story of the Coca-Cola Bottling Company of West Point-La Grange, Georgia
by: Henry, Waights G.
Published: (1982)

No time lost
by: Mack, Walter
Published: (1982)

Coca Cola Company : file of clippings and miscellanea.
Published: (1970)

Coca-cola : an illustrated history
by: Watters, Pat
Published: (1978)

I'd like the world to buy a Coke : the life and leadership of Roberto Goizueta
by: Greising, David, 1960-
Published: (1998)

The essence of capitalism : the origins of our future
by: McQueen, Humphrey, 1942-
Published: (2003)

The refresher.

Soft drink, hard labour : Guatemalan workers take on Coca-Cola
by: Gatehouse, Mike
Published: (1987)

Classic cooking with Coca-Cola
by: Graham, Elizabeth Candler
Published: (1994)

The real Pepsi challenge : the inspirational story of breaking the color barrier in American business
by: Capparell, Stephanie
Published: (2007)

Coca-Cola : the history of an American icon
Published: (2001)

Coca-Cola girls : an advertising art history
by: Beyer, Chris H.
Published: (2000)

Always Coca-Cola
Published: (2006)

Opinions, orders, injunctions, and decrees relation to unfair competition and infringement of trade-mark.
Published: (1923)

Crave time cookbook.
Published: (1996)

Counter-cola a multinational history of the global corporation
by: Ciafone, Amanda, 1978-
Published: (2019)

Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too)
by: Butler, David (Designer)
Published: (2015)

Decoding Coca-Cola a biography of a global brand
Published: (2021)

Caleb Davis Bradham Pepsi-Cola inventor
by: Llanas, Sheila Griffin, 1958-
Published: (2015)

Fatwa on Coke & all soft drinks.
Published: (2006)