Personal selling : theory, research, and practice / edited by Jacob Jacoby, C. Samuel Craig.

Bibliographic Details
Uniform Title:	Advances in retailing series.
Corporate Authors:	New York University. Institute of Retail Management Association for Consumer Research (U.S.)
Other Authors:	Jacoby, Jacob Craig, C. Samuel
Language:	English
Published:	Lexington, Mass. : LexingtonBooks, [1984], ©1984.
Series:	Advances in retailing series.
Subjects:	Selling > Congresses.
Genre:	Congresses.
Physical Description:	xvi, 316 pages : illustrations ; 24 cm.
Format:	Book

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