Personal selling : theory, research, and practice / edited by Jacob Jacoby, C. Samuel Craig.

Bibliographic Details
Uniform Title:Advances in retailing series.
Corporate Authors: New York University. Institute of Retail Management
Association for Consumer Research (U.S.)
Other Authors: Jacoby, Jacob
Craig, C. Samuel
Language:English
Published: Lexington, Mass. : LexingtonBooks, [1984], ©1984.
Series:Advances in retailing series.
Subjects:
Genre:
Physical Description:xvi, 316 pages : illustrations ; 24 cm.
Format: Book

MARC

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