Marketing/research people : their behind-the-scenes stories / Jack J. Honomichl.

Bibliographic Details
Main Author:	Honomichl, Jack J.
Language:	English
Published:	Chicago, IL : Crain Books, [1984], ©1984.
Subjects:	Marketing research > United States > Case studies. Marketing > United States > Case studies. Advertising > United States > Case studies.
Genre:	Case studies.
Physical Description:	x, 190 pages : illustrations ; 23 cm
Format:	Book

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