Competitive marketing : a strategic approach / John O'Shaughnessy.

Bibliographic Details
Main Author: O'Shaughnessy, John, 1927-2023
Language:English
Published: Boston : Allen & Unwin, 1984.
Subjects:
Marketing > Management.
Physical Description:372 pages : illustrations ; 25 cm
Format: Book
Description
Note:Includes indexes.
Call Number:HF5415.13 .O78 1984
Bibliography Note:Bibliography: pages 351-366.
ISBN:0046582436 (pbk.) :
0046582428 (hard) :