Introduction to marketing management : text and cases / James D. Scott, Martin R. Warshaw, James R. Taylor.

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Bibliographic Details
Main Author: Scott, James D. (James Dacon)
Other Authors: Warshaw, Martin R.
Taylor, James R. (James Ronald), 1938-
Rewoldt, Stewart H. (Stewart Henry), 1922-1979
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1985.
Edition:Fifth edition.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Genre:
Case studies.
Physical Description:xviii, 818 pages : illustrations ; 25 cm
Format: Book
Description
Note:Previous eds. by Stewart Henry Rewoldt.
Call Number:HF5415.3 .R4 1985
Bibliography Note:Includes bibliographical references and indexes.
ISBN:025603236X