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| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00000374787 |
| 003 |
OCoLC |
| 005 |
20220616053855.0 |
| 008 |
841120m19859999ilua b 000 0 eng |
| 010 |
|
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|a 84062663
|
| 020 |
|
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|a 0256031533 (v. l)
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| 035 |
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|a (OCoLC)12090690
|
| 040 |
|
|
|a DLC
|c DLC
|d m/c
|d EEM
|d UtOrBLW
|
| 049 |
|
|
|a EEMB
|c 1-2
|v 1-3
|
| 082 |
0 |
|
|a 658.8
|2 19
|
| 090 |
|
|
|a HF5415.13 .S47 1985
|
| 100 |
1 |
|
|a Shapiro, Benson P.
|0 http://id.loc.gov/authorities/names/n83004978
|
| 245 |
1 |
0 |
|a Marketing management /
|c Benson P. Shapiro, Robert J. Dolan, John A. Quelch.
|
| 260 |
|
|
|a Homewood, Ill. :
|b R.D. Irwin,
|c 1985-
|
| 300 |
|
|
|a volumes :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographies.
|
| 505 |
1 |
|
|a v. 1. Principles, analysis, and applications -- v. 2. Strategy, planning, and implementation -- v. 3. From theory to practice.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 700 |
1 |
|
|a Dolan, Robert J.
|0 http://id.loc.gov/authorities/names/n85098270
|
| 700 |
1 |
|
|a Quelch, John A.
|0 http://id.loc.gov/authorities/names/n83044437
|
| 830 |
|
0 |
|a Irwin series in marketing.
|0 http://id.loc.gov/authorities/names/n42013711
|
| 866 |
|
0 |
|a v.1
|
| 907 |
|
|
|y .b12911562
|b 160906
|c 980609
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| 998 |
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|b 980604
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|s d1bb26f7-61db-50a1-be1f-bf2e17c96f2f
|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.13 .S47 1985
|h Library of Congress classification
|i Printed Material
|j v.1
|m 31293001758618
|n 1
|
