The marketing plan workbook / James C. Makens.

Bibliographic Details

Main Author:	Makens, James C.
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1985], ©1985.
Subjects:	Marketing > Management.
Physical Description:	xii, 204 pages : illustrations ; 28 cm
Format:	Book