Dimensions of consumer behavior / Edited by James U. McNeal. Contributing authors: Milton Alexander [and others].

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Bibliographic Details
Main Author:	McNeal, James U.
Other Authors:	Alexander, Milton J. (Milton Judson), 1926-
Language:	English
Published:	New York : Appleton-Century-Crofts, [1969]
Edition:	Second edition.
Subjects:	Consumers > United States. Consumption (Economics) > United States. Market surveys > United States.
Physical Description:	xiv, 446 pages : illustrations ; 24 cm
Format:	Book

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