Adoption of the marketing concept - fact or fiction? : a case study in depth / by Robert F. Vizza, Thomas E. Chambers [and] Edward J. Cook.

Bibliographic Details
Main Author:	Vizza, Robert F.
Corporate Author:	Sales Executives Club of New York
Other Authors:	Chambers, Thomas E. Cook, Edward Joseph, 1925-
Language:	English
Published:	[New York] : [Sales Executives Club], [1967], [©1967]
Series:	Sales Executives Club of New York. Series on finding solutions to sales problems
Subjects:	Marketing > Case studies. Marketing research.
Genre:	Case studies.
Physical Description:	viii, 128 pages : illustrations ; 26 cm.
Format:	Book

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