Advertising in America; the consumer view / [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

Bibliographic Details
Main Author:	Bauer, Raymond Augustine, 1916-1977
Corporate Authors:	American Association of Advertising Agencies Harvard University. Graduate School of Business Administration. Division of Research
Other Authors:	Greyser, Stephen A. Kanter, Donald L. (Donald Lucky), 1925- Weilbacher, William M.
Language:	English
Published:	Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Subjects:	Advertising > Psychological aspects. Consumers > United States.
Physical Description:	xxvi, 473 pages ; 21 cm
Format:	Book

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