Marketing planning and competitive strategy / [by] Eugene J. Kelley.
| Uniform Title: | Prentice-Hall foundations of marketing series.
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|---|---|
| Main Author: | |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1972]
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| Series: | Prentice-Hall foundations of marketing series.
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| Subjects: | |
| Physical Description: | xi, 132 pages : illustrations ; 23 cm. |
| Format: | Book |