Marketing research ; text and cases / by Harper W. Boyd, Jr., and Ralph Westfall, with the collaboration of William D. Barclay on the sampling chapters.

Bibliographic Details

Main Author:	Boyd, Harper W.
Other Authors:	Westfall, Ralph L.
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1956.
Subjects:	Marketing research.
Physical Description:	675 pages : illustrations ; 24 cm
Format:	Book