Advertising management : text and cases / by Neil H. Borden and Martin V. Marshall.
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1959.
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| Edition: | Revised edition. |
| Subjects: | |
| Physical Description: | 1,065 pages : illustrations ; 24 cm |
| Format: | Book |
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