Advertising management : text and cases / by Neil H. Borden and Martin V. Marshall.

Bibliographic Details
Main Author: Borden, Neil H. (Neil Hopper), 1895-1980
Other Authors: Marshall, Martin V.
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1959.
Edition:Revised edition.
Subjects:
Advertising.
Physical Description:1,065 pages : illustrations ; 24 cm
Format: Book
Description
Note:A revision of advertising, text and cases, published in 1950.
Call Number:HF5823 .B66