Measuring the "qualitative value" of medical journals as advertising vehicles : by Alvin J. Silk and Michael L. Ray.
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1973.
|
| Series: | Marketing Science Institute. Working paper
|
| Subjects: | |
| Physical Description: | 41 pages, 1 unnumbered page : illustrations ; 28 cm. |
| Format: | Book |
System Under Maintenance
Our Library Management System is currently under maintenance.
Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:
Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.