The newspaper as an advertising medium ; a handbook of the newspaper in North America / its beginnings, its development, its services to the public, and its usefulness to buyers of advertising.

Bibliographic Details
Corporate Author: American Newspaper Publishers Association. Bureau of Advertising
Language:English
Published: New York, N.Y. : The Bureau of Advertising, American Newspaper Publishers Association, [1940], [©1940]
Subjects:
Physical Description:[7]-170 pages : illustrations, diagrams ; 22 cm
Format: Book

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