Advertising : planning, implementation, and control / David W. Nylen.
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| Language: | English |
| Published: |
Cincinnati :
South-Western Pub. Co.,
[1974] ©1975.
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| Subjects: | |
| Physical Description: | viii, 598 pages, 2 unnumbered leaves of plates : illustrations ; 24 cm |
| Format: | Book |
| Call Number: | HF5823 .N84 1975 |
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| Bibliography Note: | Includes bibliographical references and index. |
| ISBN: | 0538195703 |