Creative product development : a marketing approach to new product innovation and revitalisation / Bryan Andrews.
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
London ; New York :
Longman,
1975.
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| Series: | Professional perspectives in marketing
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| Subjects: | |
| Physical Description: | 281 pages : illustrations ; 21 cm. |
| Format: | Book |
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