Behavioral science foundations of consumer behavior / Edited by Joel B. Cohen.

Bibliographic Details
Main Author: Cohen, Joel B. (Joel Benjamin)
Language:English
Published: New York : Free Press, [1972]
Subjects:
Physical Description:vi, 474 pages : illustrations ; 24 cm
Format: Book

MARC

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100 1 |a Cohen, Joel B.  |q (Joel Benjamin)  |0 http://id.loc.gov/authorities/names/no93038385 
245 1 0 |a Behavioral science foundations of consumer behavior /  |c Edited by Joel B. Cohen. 
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650 0 |a Attitude (Psychology)  |0 http://id.loc.gov/authorities/subjects/sh85009407 
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