Speaking of advertising / [by] John S. Wright [and] Daniel S. Warner.
Uniform Title: | McGraw-Hill series in marketing and advertising.
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Main Author: | Wright, John Sherman, 1920- |
Other Authors: | Warner, Daniel S. |
Language: | English |
Published: |
New York :
McGraw-Hill,
[1963]
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Series: | McGraw-Hill series in marketing and advertising.
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Subjects: | |
Physical Description: | xiv, 484 pages : illustrations, portraits ; 25 cm. |
Format: | Book |