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| 001 |
in00000502946 |
| 003 |
OCoLC |
| 005 |
20220616074115.0 |
| 008 |
721003t19641964nyuabc b 000 0 eng |
| 010 |
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|a 63019765
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|a (OCoLC)421534
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|a 421534
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|a DLC
|c CCL
|d OCL
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|a EEMB
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|a HF5823
|b .B7138
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|a 659.11
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| 090 |
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|a HF5823 .B7138
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| 092 |
|
|
|a 659.11 B78c
|
| 100 |
1 |
|
|a Boyd, Harper W.
|0 http://id.loc.gov/authorities/names/n80060531
|
| 245 |
1 |
0 |
|a Cases in advertising management /
|c [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c [1964], [©1964]
|
| 300 |
|
|
|a xi, 426 pages :
|b illustrations, portraits, maps, diagrams, tables ;
|c 23 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing and advertising
|
| 504 |
|
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|a Includes bibliographical references.
|
| 599 |
|
|
|a Recon18.
|
| 650 |
|
0 |
|a Advertising
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2009113785
|
| 830 |
|
0 |
|a McGraw-Hill series in marketing and advertising.
|0 http://id.loc.gov/authorities/names/n85807662
|
| 907 |
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|g nyu
|h 0
|i 7
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|a .b11270317LM
|b 02-20-97
|c 02-06-97
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| 935 |
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|a ABX5220
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| 999 |
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|i 22efab5d-3322-5cd9-b431-79da1212f938
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|t 0
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| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Remote Storage
|t 0
|e HF5823 .B7138
|h Library of Congress classification
|i Printed Material
|m 31293400052779
|n 4
|
