Cases in advertising management / [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.
| Uniform Title: | McGraw-Hill series in marketing and advertising.
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| Main Author: | |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1964], [©1964]
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| Series: | McGraw-Hill series in marketing and advertising.
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| Subjects: | |
| Genre: | |
| Physical Description: | xi, 426 pages : illustrations, portraits, maps, diagrams, tables ; 23 cm. |
| Format: | Book |