Basic industrial marketing research ; based on lectures and discussion at a three-day seminar organised jointly by University of Stratchlyde and the Industrial Marketing Research Association, Baird Hall, Glasgow, 6th-8th September 1966 / edited by R. V. Arnfield.
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| Language: | English |
| Published: |
Glasgow :
R. V. Arnfield, c/o University of Strathclyde,
1967.
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| Physical Description: | 161 unnumbered pages : illustrations, forms ; 34 cm |
| Format: | Book |
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